|What is Fair Trade Certified Coffee?
Fair Trade is an international system of doing business that provides improved buying and selling conditions for farmers and workers in developing countries. The Fair Trade system provides monitoring, auditing and certification to businesses involved to ensure the integrity of the trading process.
Coffee is one of the largest industries in the world. Yet it is sad to say that the profits of this industry have not made it to the grass roots level, to the farmers and workers that labour long and hard to provide the world with this most desired commodity.
Communities participating in the Fair Trade system have been able to begin to provide their communities with sanitary services, potable water, basic furniture etc.
TransFair Canada works under the umbrella of the Fairtrade Labelling Organizations International (FLO) and offers “a minimum floor price and a social premium, ensuring that costs of production are covered and that communities can invest in important social and economic initiatives”. (TransFair Canada)
Look for this TransFair Canada logo to ensure the coffee you buy has been traded fairly and promotes social responsibility.
The Coffee Association of Canada has compiled the following facts about coffee:
“Coffee puts you in a better mood. - Study by Johns Hopkins University in Boston found that caffeine made subjects more energetic, confident and ready to work.
Coffee helps you stay alert - Studies show that night workers are less prone to accidents and errors if they drink coffee and drivers are less likely to have accidents.
Coffee is good for your memory - A study conducted in Maastricht, Holland found that coffee can combat the forgetfulness that often accompanies aging.
Coffee helps fight the common cold. Coffee can help cold sufferers recover faster by relieving the sluggish feeling colds leave behind
Coffee consumption is not linked to cardiovascular disease - Studies provide strong evidence that moderate coffee consumption is not associated with increased risk of developing coronary heart disease.
Canada's Food Guide to Health Eating supports the fact that coffee is not bad for you at all. "For most people, intakes of up to 400-450 mg * of caffeine per day do not increase the risk of heart disease, hypertension or adverse effects on pregnancy on the fetus".